Technology use leads school principals to focus more on their online presence. One of the most effective ways to keep up with this age of technology is to take the advantages of creating a website because it’s a powerful way to maximize branding. In spite the fact that building a website has many pros to it, managing it brings lots of mistakes to it.
Here are some of the biggest mistakes school principals make when managing a website and what to watch out for to not make those mistakes.
How Should You Build Your Website?
Nowadays there are many website builders who are willing to create your website. Some of these claim to provide services that are quick enough to build a website while others claim to provide free services. However, these are just marketing strategies to gain customers, make sure that you find what you need. Mostly, these web builders are actually offering the same web designs for every industry. Although they say they provide customization features this simply does not mean that it offers specific features for every profession. So try to use web builders who actually have the functionalities required for the education industry. When it comes to profession, it can show a little difference based on the needs of the industry. You must be aware of the features needed for your school. Especially be careful to give your users the opportunity to be part of the management. In the education field, the main actors are the teachers so make sure to have the tools specifically required for their use.
Keep Your Content Alive
Once you believe you built the perfect website for your school with the simplest tools and gorgeous design you are now ready to manage it. Building a website not only gives your school a beautiful online presence but it actually gives you a platform to share and connect with your students and parents. Just by getting a domain name and creating the website doesn’t mean you are done! It requires you to manage continuously and for sure it isn’t a one-time sort of thing. So don’t just think that you should build a website and forget the rest because you are going to need to keep those visitors coming back to your website. The more updated you keep your website the more photos you share of your school the more you are going to keep visitors interest alive and attract new students to your school allowing an increase in your marketing. All these require of course the right kind of management. So how can you do this? Simply by just using the benefits of the website which for example gives you a powerful dashboard as well as giving you the right control over your site so you can create as many pages you like and upload as many pictures as you can. Make sure to manage your dashboard efficiently with the website builder that does not limit your content, storage etc.
Understand Your Visitors Needs
Just like any profession education too has its own needs, simply by knowing this you can give shape to your website. First know the targeted visitors of your website and try to find the questions for their needs and the answers will guide you to a better website management. For a school website your targeted visitors are going to be teachers, students and parents. So start off by knowing why these visitors are going to enter your website and how you can keep them interested. Teachers are going to want to be able to have their own pages for their classes and want to upload and share homework, notes etc. so you should provide them to manage their own content. Students on the other hand are going to want to check their grades, calendar and submit homework so to keep this flow going you are going to want to facilitate their needs. Parents are one of the most important visitors and they are going to visit with the desire to follow news announcements, to look at photos taken from school trips etc. and learn about the upcoming events. Not only are you suppose to manage your content based on your existing visitors but should also keep the content inviting for new visitors and one of the most effective ways to do this would be to continuously update your content because word of mouth marketing is not going to be enough these days.
Keep Your Online Presence Consistent
Social media in this age of technology has spread enormously, resulting in having to create too many accounts. These days, creating one account doesn’t satisfy another and people are tending to spread their online presence all around whether they know it or not as for the education industry though not only would expanding be enough, but you should actually manage to gather your social media accounts under a single roof. You should think of your online presence as a package and this would require you to integrate all your social media accounts to make your website much more useful for your visitors. The importance of branding is another important point that needs to be discussed because your online presence is your branding and it should be consistent. It raises the question of how to manage your website with quality in branding? Well as already mentioned above your website should have the right content for the targeted visitors because an effective branding is done with consistency.